Farida Ali is the eldest child of Dynamic’s founder, Fida Bohra. She jokes that she has been an employee of Dynamic since she was 11 years old. While Farida played early video games and snapped 2K chips onto motherboards, she also absorbed her father’s values, business philosophy, and acumen.
Over the decades, Dynamic has rapidly evolved alongside technology, but always with a steadfast commitment to nurturing relationships and delivering the highest standard of products and services. Farida knows that quality and people are the most sustainable features of a healthy business.
Farida has earned the trust and respect of employees and customers alike. She listens to long-time advisors, mentors her staff, and leads Dynamic in setting the pace for meeting and exceeding compliance and regulatory requirements across industries.
Since 1994, Farida has led Dynamic’s growth and success. She became CEO in 2007. Farida holds a Bachelor of Arts degree in Political Science from the University of Michigan. She also earned a Juris Doctor degree and is a member of the State Bar of Michigan. Her legal background is a vital element in Dynamic’s ability to lead in industries with demanding compliance and regulatory requirements.
Kathy is a process-minded executive who brings to Dynamic experience managing leadership and finance functions of global manufacturing companies. Kathy joined Dynamic in October 2017. She oversees the client services department, the technical services and logistics department, and the quality management team. She works collaboratively across departments to develop and implement internal controls and systems that bring greater organizational stability while enhancing accountability and efficiency.
Prior to joining Dynamic, Kathy was the Vice President of Finance, North America at MINTH Group, a tier 1 and 2 global automotive parts supplier. Her distinguished career history also includes the leadership of KMB Advisors, a consulting firm focused on creative solutions to increase productivity, improve quality, reduce risk and improve profitability, as well as positions at the Detroit Regional Chamber, Dykema Gossett, Dana Holding Corporation, Arvin Meritor OE, and Ford Motor Company.
Kathy earned an MBA in finance and operations management from the University of Michigan. She serves on the State of Michigan: State Board of Pharmacy and is an active member of numerous professional organizations and nonprofits.
Moiz Bhinderwala leads the technical services and logistics teams at Dynamic. In his more than 10 years of experience in the IT industry, Moiz has gained a deep understanding of the complex technological landscape. He works closely with clients to understand their IT challenges and helps design custom technical solutions to meet their business goals.
Moiz is also responsible for building test environments for client projects, performing validation and feasibility studies and coordinating all technical and logistical tasks involved in the Q-wrxSM solutions. Moiz has previously managed an IT solutions provider business serving the metro Detroit area.
Moiz joined Dynamic in July 2011 as a technical services specialist. He studied art history at Brandeis University and is currently completing a Bachelor’s degree in Computer Science at Wayne State University. He holds several technical certifications and competencies.
Carrie Winters brings an intimate knowledge of Dynamic’s history and operations to her dual role at Dynamic. To ensure our valued customers receive the best possible price, delivery and service, Carrie develops and maintains trusted business relationships with suppliers that allow her to effectively manage the purchase of all customer materials, supplies, and equipment. Working closely with manufacturers, she ensures all potential benefits are gained and that employee training certifications are secured to maintain competencies and further advance partnerships.
As SEWP Manager, Carrie assesses a high volume of RFQ opportunities from SEWP V, the government-wide acquisition contract (GWAC) managed by NASA. SEWP V helps federal contracting officers and defense procurement officers efficiently acquire the IT products their agencies require. Carrie identifies the opportunities that align with Dynamic’s goals before prioritizing them for pursuit.
Carrie joined Dynamic in 2004. She studied at Ohio State University and earned a Bachelor’s degree in criminal justice from Madonna University. Carrie’s previous roles at Dynamic include Receptionist, Accounts Payable Specialist, and Purchasing Assistant.
Lisa’s passion for Dynamic and love of helping customers is central to her leadership position. In her 10 years at Dynamic, Lisa has developed a commitment to quality service and a highly evolved organizational system. She brings these skills to her role as lead project manager for our customers. She also draws on her depth of knowledge about Dynamic to support Dynamic’s Sales team in fostering leads and contracting new customers.
Lisa expertly leads the Client Services team in providing Dynamic’s Q-wrxSM solutions to customers, ensuring they receive on-time, on-spec user ready IT so that their in-house teams can focus on maximizing business performance. Among the customers that Lisa manages is Dynamic’s highly valued, decades-long relationship with a global medical diagnostics leader.
Lisa is a native of Livonia, MI and attended Schoolcraft College. Her previous roles at Dynamic include Executive Assistant, Sales Assistant, Customer Service Representative, and Sales Account Manager.
Fida Bohra founded Dynamic Computer Corporation in 1979. He led the company in becoming a highly successful small business in Southeast Michigan. Fida serves as visionary and consultant at Dynamic, overseeing core business processes and providing direction to the executive team in his role as Chairman.
Recognizing the emerging market for personal computers, Fida started Dynamic as a retail venture. In 1994, Dynamic entered the business-to-business arena to take advantage of new opportunities and continued growth. Fida instituted a corporate philosophy of providing value-added, quality services, and building strong relationships with customers.
Prior to founding Dynamic, Fida was a systems analyst with Burroughs Corporation (now Unisys), where he was responsible for mainframe programming, report generation, and forecasting. He holds a Master of Business Administration degree from Iona University in New Rochelle, New York, and a Bachelor of Arts degree in Economics from the University of Bombay, Mumbai, India.
Information technology has moved fast and far since 1979, when Mr. Fida Bohra left his position in a mainframe environment for Burroughs Corporation (now Unisys), and founded Dynamic. Fida opened a retail store that catered to hobbyists and early adopters on the leading edge of personal computing; most were Apple customers.
In 1980, as Apple moved into the education market, Dynamic won a large contract with the Detroit Public Schools. Since personal computing was moving into organizations, Fida anticipated that they would require more services. His face-to-face retail experience with users and his corporate experience qualified him to transition, in a small way, from a solely retail setting to a business-to-business environment.
Buckle your seat belts! The 1990s were a wild ride. Computers became mainstream. By 1993, Dynamic was operating four large retail stores in the Detroit area, but we were starting to experience pricing pressure from other electronics retailers. Exerting pressure — while bringing opportunity from another direction — OEMs like Apple and Microsoft were moving at warp speed, growing overnight. Dell, Compaq, and HP surged and began offering a wider range of products. The Internet blossomed in the late 1990s, and computers were hooking up to printers, servers, and displays. During this period of intense growth, Fida learned that when forward-looking partners trust one another and work together, they keep each other on the leading edge.
The proliferation of options and devices was making acquisition more complex too. Larger companies began to seek partnerships with smaller, responsive companies who had established relationships with OEMs and could provide one-stop shopping for multiple product lines. Though Dynamic remained, to a large extent, a value-added reseller, margin pressures were making low cost a major consideration. Service and performance would be the keys to our future.
In 1994, Fida closed the retail stores, and Dynamic moved exclusively to a business-to-business environment, serving local, small to mid-size companies, still primarily as a value-added reseller with service as an add-on. Fida also brought his daughter, Farida Ali, into the business. She offered a fresh perspective at a time of significant change in the world of enterprise IT.
Large organizations were moving from distributed workstations to more centralized environments, where purchasing decisions could be consolidated and IT management was becoming more strategic. The focus shifted from mainframes to desktops to work groups, then networks. Devices multiplied, and as they did, businesses wanted more services and greater customization. Farida saw that consulting could be a larger piece of Dynamic’s business. It was at this time that we expanded our offerings to full-scale IT systems integration services.
By the end of the 1990s, Farida was running day-to-day operations. Dynamic went national and found large organizations seeking partnerships with small, nimble companies.
In 1997 Dynamic earned a contract with a leading national company in medical diagnostics. We had thus entered a market with increasingly high regulatory requirements. Since then, Dynamic has been building IT as though people’s lives depended on it, because sometimes they do. Having distinguished ourselves in the market for medical device manufacturers, we moved into defense, another high-compliance, high-stakes market.
In the 2000s, Dynamic anticipated and welcomed the challenge to qualify for rigorous international registrations. Farida’s legal perspective and training played a vital role in establishing our confidence and competence to meet regulatory requirements. Company milestones have followed in rapid and steady succession:
Dynamic’s Q-wrxSM package is testament to our foresight, superior service, and high quality standards. Building upon our unique and proven competence to satisfy the small print, we are betting our future on serving organizations with demanding compliance and regulatory requirements.
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